Telecom operators get ready to share the personal identity data with the 3rd parties and help personalize products ….

I wrote “Personalization” in a 72 font on a sticky note and put it up on my desk earlier this year. This was to constantly remind me of my communication and work engagement preferences. Data defines our personalization capability. For someone I know and have interacted with earlier (#LinkedIn is a great support with 3535 contacts to date and growing 🙂 is easier for I can have a digital or mental trail with him or her. What about a new engagement for which i don’t have a previous data trail ? Can someone share their engagement and credentials has always been a question?.

Similar is the thought when we source new customers for our product or service especially for a digital engagement. Can you have the basic silhouette of the customer before you start your engagement? With 120+ million biometrically verified mobile subscribers in the country, the biggest source of customer data after national id registrar – Nadra is telecom operator data. I drooled long for the data to be available to utilize it for our products with options for demographic, location, usage, activity data.